Shopping online for your favorite beauty products can sometimes get a little tricky. Lately, it seems more and more you hear about inauthentic products being sold all over the internet. Even on the most trusted and popular marketplaces, you find that inauthentic products sneak in from time to time.

Assuring the products you are buying online are authentic starts with choosing a trusted website. The larger marketplaces, although very popular and convenient, many times commingle their products. Commingling, is when products from different third party sellers are stored in one large warehouse. When you order a product from a marketplace, you may be getting one of the many products that are mixed together from various sellers. This means, that although you may be buying from a trusted third party, you cannot be certain the product you are receiving comes from their batch. It is simply too difficult for the marketplace to keep track of each seller’s items in a giant warehouse with hundreds of thousands of products.

For this reason, it is always a good idea to buy either directly from the seller you already know and trust, or assure the party that you are purchasing from on the marketplace ships the item themselves from their private warehouse. Fulfillment by the marketplace means the product may be commingled!

Next, remember that a trusted seller always offers you a satisfaction guarantee. A seller that stands behind their products is a seller that you can trust is giving you an authentic product. That is yet another problem you may encounter with the larger marketplaces. The marketplace may offer a satisfaction guarantee on the products they sell themselves, but that may not apply to all the third-party sellers.

Buying online remains one of the most popular methods of shopping in this day and age. However it does not have to be a hassle. Be a smart shopper and get to know the marketplaces and the sellers that are available to you. Keep in mind that sometimes it is the smaller businesses that offer not only the better prices but also the more personalized service. This means you can rest assured that what you are purchasing is authentic.

To get more information on better understanding how to buy online and assure you are not getting inauthentic products check out our latest video!